See inside
This is the actual tool.
The Dashboard tab, shown with sample numbers — your figures replace them in seconds. Runs in Excel or Google Sheets.
Drop in one month of service and parts numbers. See your effective labor rate against your door rate, plus gross retention, parts-to-labor, hours per RO and absorption — then a what-if that prices the gap and shows the realistic 30–50% you can recover. Not a fantasy ceiling.
The Dashboard tab, shown with sample numbers — your figures replace them in seconds. Runs in Excel or Google Sheets.
Any spreadsheet can multiply your labor-rate, hours and parts gaps and flash a six-figure headline. You know better — effective labor rate, hours per RO and parts margin don't all jump to benchmark at once. So this tool shows the full gap as a ceiling, then applies a realistic capture rate (default 40%, editable) for what pricing discipline, tech productivity and process actually recover over a quarter or two. The number you take to your shop meeting is one you can defend.
Enter your numbers once. See where your effective rate and margins really sit, price the gap honestly, and check every figure against dated, sourced benchmarks you can edit.
Effective labor rate vs. your door rate, gross retention, parts-to-labor, hours per RO and service absorption — each flagged Below or At / Above, with a full ELR breakdown by customer-pay, warranty and internal.
Set targets for ELR, hours per RO, parts-to-labor and parts margin, and a capture rate. Read the added gross monthly and annually — ceiling and realistic side by side. Warranty rates are OEM-set, so gains come from customer-pay work.
Dealer door rates ~$150–170+, effective rate at 90%+ of door, retention 78%, parts gross ~40% — each dated and cited (NADA, Cox, labor-rate data). Better numbers for your brand? Overwrite them and every comparison updates.
Type your labor sales, hours, parts and RO count into the blue cells. About ten minutes.
See exactly where your effective rate, margins and absorption fall short.
Set targets and a realistic capture rate. Get a defensible dollar figure, not a ceiling.
Take it to your shop meeting — pricing, dispatch, tech productivity, declined-service follow-up.
Built by people who know the difference between door rate and effective rate. Benchmarks are directional and vary by brand, region and reporting — they're targets, not guarantees.
Franchise or independent — enter your own numbers and leave blank whatever doesn't apply.
Instant download · Excel & Google Sheets · One-time $129 · 30-day guarantee
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