$Benchline · F&I Performance & Menu Optimizer
$129 · one-time Get instant access
For F&I managers, GMs & dealer principals

Measure F&I performance. Test your next target.

Track PVR, products per deal and product penetration. Reconcile chargebacks, compare historical references and model user-selected targets without treating them as promised gains.

Downloadable .xlsx workbooks with a buyer guide
Manual inputs · one-time purchase · review imported formulas
Illustrative exampleNot a forecast
Retail units100
Net F&I gross$154,500
PVR$1,545
Products per deal1.44
Replace the sample with your own records. Results depend on your inputs.
See inside

This is the actual tool.

F&I Performance & Menu Optimizer dashboard

Current sample workbook view. Read the buyer guide for definitions, setup and limitations.

Make the assumptions visible

Potential gross is a scenario, not money earned. Set targets you can justify, account for implementation costs, and compare actual results with your saved starting point. Annualized amounts use an unchanged monthly run-rate; no income or timeline is promised.

What's inside

A clear input-to-decision workflow

Enter your numbers once. Read where you stand, price the gap honestly, and check every figure against dated, sourced benchmarks you can edit.

Tab 01 · Dashboard

Where you stand

Dashboard: net PVR, PPD, penetration and product mix. Missing or invalid inputs are flagged.

Tab 02 · What-If

Price the gap — honestly

What-If: product target scenarios capped at retail volume; GAP units capped at financed deals. The PVR cross-check is a separate scenario.

Tab 03 · Benchmarks

Sourced, and yours to edit

Benchmarks: historical JM&A context plus clearly labeled editable assumptions. Inputs include signed net adjustments and volume checks.

The workflow

From your DMS totals to a coaching number

01

Enter last month

Type your unit and product totals into the input cells. No integration, no IT — about ten minutes.

02

Read the Dashboard

See exactly where you're below benchmark on PVR, PPD and each product.

03

Run the What-If

Model an explicit target and assumed attainment. This is a planning scenario, not a forecast or guaranteed gain. Overlapping scenarios must not be added.

04

Work the gap

Take it to your next T.O., menu review and one-on-ones. Re-run next month to track it.

Where the numbers come from

Benchmarks your best F&I people already trust

NADA2026 Slide Guide: match the exact numerator and denominator. Read source.
JM&AHistorical F&I context, not a current-quarter average. Read source.

Other targets and example numbers are illustrative assumptions. No benchmark updates automatically.

Historical references and editable assumptions are labeled separately. Use comparable local data where available.

Who it's for

Anyone accountable for the back end

F&I managers GMs & dealer principals F&I trainers 20-Group members Single-point stores Used-car & independent lots

Use your own product mix and enter zero for required categories with no activity. Review every unavailable result.

Questions

Straight answers

Is this a subscription?+
No. It's a one-time $129 purchase — yours to keep.
Excel or Google Sheets?+
Delivered as a standard .xlsx workbook. Open in Excel, or import a copy into Google Sheets and verify calculations, dropdowns and formatting. Native application compatibility is not fully certified.
Do I need my DMS connected?+
No. You type in your month's totals — no integration, no IT ticket, no vendor call.
Are the benchmarks current?+
References are labeled by source and vintage. Historical data is not represented as a current-quarter benchmark; other targets are illustrative and editable.
Will it work for a used-only or independent lot?+
Enter zero for required categories with no activity; resolve input warnings before using results.
What if it's not for me?+
30-day money-back guarantee — no questions asked.

Stop guessing at your back end. Start working a number you can defend.

XLSX workbook + buyer guide · One-time $129 · 30-day guarantee

Get the F&I Performance & Menu Optimizer — $129