Benchline makes profit tools for car-dealership operators — the ones accountable for F&I, service, used-car, and the store's bottom line — without the enterprise price tag or the hype.
Most dealerships steer their profit with one of two things: a five-figure-a-year enterprise software suite that takes an IT project to implement, or a stack of generic spreadsheets that don't actually fit how a store makes money. So the numbers that decide a profitable month — your F&I PVR, your effective labor rate, the holding cost bleeding out of aged inventory — either sit locked inside expensive software or don't get measured at all.
There's a large middle ground, and almost nobody serves it well: a manager who knows their store cold, wants a straight read on a specific number, and doesn't need a platform to get it.
Purpose-built spreadsheet tools for each profit center — F&I, fixed operations, used-car inventory, and a store-level P&L and KPI dashboard. You enter one month of your own numbers, and each tool shows you where you stand against real industry benchmarks and what a realistic improvement is worth. They run in Excel or Google Sheets. No DMS integration, no IT ticket, no subscription lock-in. You buy a tool once and it's yours to keep.
Model an explicit target and assumed attainment. This is a planning scenario, not a forecast or guaranteed gain. Overlapping scenarios must not be added.
It's why our benchmarks are sourced and dated — drawn from industry data like StoneEagle, the NADA, Cox Automotive, and the Haig Report — and why every one of them is editable, so you can drop in the numbers for your brand, region, or 20-group. They're targets, not guarantees.
Model an explicit target and assumed attainment. This is a planning scenario, not a forecast or guaranteed gain. Overlapping scenarios must not be added.
Every tool comes with a 30-day money-back guarantee. If it doesn't earn its place in how you run your store, email us and we'll refund it — and the tool's yours to keep either way. That's the deal we'd want if we were on your side of it.
Excel & Google Sheets · Instant download · One-time · 30-day guarantee