$Benchline
Dealership profit tools · built for operators

Know exactly where your store's money is — and go get it back.

Benchline turns one month of your numbers into a clear read on F&I, service, and used-car profitability — measured against real benchmarks, with the realistic gains you can actually capture. Plain spreadsheets. No DMS integration. No hype.

Benchmarks from StoneEagle, NADA, Cox & the Haig Report
Works in Excel & Google Sheets · Instant download · One-time (no subscription required)
Why we lead with the number you can actually hit

Any tool can multiply your gaps and flash a six-figure headline. Sharp operators see through it — nobody captures the whole gap at once. So every Benchline tool shows the full opportunity as a ceiling, then leads with a realistic capture of it (30–50%) — the number you can take to your next manager meeting and defend. That honesty is the whole point.

The tools

A tool for every profit center

Each runs in Excel or Google Sheets, ships with a working example, and cites its benchmarks — all editable to your store. One-time purchases, yours to keep.

Keep your benchmarks from going stale
Benchline Pro adds fresh quarterly benchmark updates and new-tool drops, so what you measure against stays current. Cancel anytime.
$29/mo · or $290/yr
Get Benchline Pro
Who it's for

Anyone accountable for a dealership's number

GMs & dealer principals F&I managers Service directors Used-car managers Independent dealers 20-Group members

Franchise or independent — you enter your own numbers, and every benchmark is editable to your store.

Start with the free tool, or get the whole toolkit.

Excel & Google Sheets · Instant download · One-time · 30-day guarantee